Fair trade bridges the gap between Southern producers and northern consumers. Fair trade is better than aid. It builds a sustainable future on producers' own abilities, with the main objective being to improve producers' quality of life. Producers receive a fair price for their goods and advances on orders We work with producers to provide quality products Purchasing and marketing of producers' goods are conducted according to high ethical standards; continuity of orders is important Sources, production and workspace do not exploit people or the environment. Products have meaning above their tangible attributes; consumers are informed about the people who make the products they purchase, increasing their loyalty and understanding that their purchasing power makes a difference To improve the livelihoods and well being of producers by improving market access, strengthening producer organisation, paying a better price and providing continuity in the trading relationships. To promote development opportunities for disadvantaged producers, especially women and indigenous people, and to protect children from exploitation in the production process To raise awareness among consumers of the negative effects on producers of international trade so that they exercise their purchasing power positively To set an example of partnership in trade through dialogue, transparency and respect To campaign for changes in the rules and practice of conventional international trade To protect human rights by promoting social justice, sound environmental practices and economic security